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There are two ways you can easily create a gift guide: by creating a collection, or by writing a blog article. To create a collection, create a product tag with the same name. For an article, create a blog post or page. Creating an article for your gift guide is a little more work but can be a more effective SEO play. Consider making it a list.

For example, i. You can also email the gift guides to customers. If you chose to make your gift guide a blog post you can share it on social media. I recommend boosting the post on Facebook to drive more traffic to it. Offering a free gift is a fun Black Friday deal for shoppers. Items that work best for this have free or cheap shipping.

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For the home decor niche, you can give away a free vase. And if you sell beauty products you can give away a makeup brush or sponge. To automatically give customers a free gift, you can use a Shopify app such as Free Gifts by Secomapp. They have a free 14 day trial for new users which is perfect for the holiday season. The app will allow you to set purchase minimums, have product X come with a free gift, and more.

An effective marketing idea for Black Friday which has become much more common is extending your sale. Black Friday used to be the main day for retailers to have their best sales.

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However, with the growth of ecommerce, Cyber Monday emerged. As a result, most ecommerce retailers extend their sale to the full four days. You can even start earlier like Best Buy did. You might want to offer great deals on your best selling products on Black Friday.

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On Saturday, Sunday and Monday you can offer themed promotions. On Sunday, you might offer buy 3 pieces of jewelry get one free. On Monday, you could offer a special discount on winter boots or sweaters. When it comes to email marketing, there are two approaches. If you promote specific products make sure the products are clickable so people can go directly to the product pages to make their purchases. Be sure to mention how steep your discount is in the email subject line to help incentivize click through.

Customers love browsing through new products. You can add new products in two different ways. First, you can add several new items a few days before Black Friday to ensure your store looks fresh with new products. This allows former customers to have a new experience when returning to your store.

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You can add a countdown timer that counts down until the end of the day. An easy Black Friday marketing idea is to create a gif or video of products that will be on sale while mentioning their promotion before the big day. One idea is to create a slideshow on Flipagram. You can create images in Canva or Photoshop to create a consistent brand look and upload the images to your phone to create a slideshow with Flipagram. Promote the sneak peek on your social media accounts.

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Flipagram allows you to share it on Instagram, Facebook, Twitter and more. When marketing for Black Friday you should be taking advantage of Black Friday focused Instagram hashtags in addition to your regular hashtags. This will allow you to reach customers who are specifically looking to score a deal. Using these types of hashtags works well for everyday type of products like fashion, home decor, and electronics.

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During Black Friday weekend, advertisers will be spending more than usual. The cost per click will also be higher than usual. If you plan to advertise on Facebook , consider increasing your ad spend a few days out from Black Friday. This will give the ad enough time to optimize for conversions , and allow you to adjust and tweak along the way before the big day. Black Friday weekend is the right time. A steep discount will help you attract customers with the right price. Focus on your best selling Black Friday products to promote the right offer.

On your calendar be sure to include the following:. You can download a free content calendar template from Hubspot and customize it. Alternatively, you can use Trello to plan out your tasks in preparation for Black Friday. They have activewear for men, women and fitness accessories. Their motto is "Doing Things. Since its launch in , the brand's range of street-meets-sportswear has expanded to include technical activewear, retro-inspired streetwear, footwear, and accessories. Read my P. E Nation reviews here.

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