Under its new ownership, 10 Toys R Us stores are expected to open in the U.
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Target said it will also power the online sales in those stores, should sales associates have to order any items that aren't stocked. TRU Kids also announced last month a partnership with Candytopia , the company known for its interactive candy exhibits, as part of its efforts to revive and evolve the toy store. Ahead of this holiday season, it will open Toys R Us Adventure, "an immersive wonderland that celebrates the whimsical, silly and fun of toys," in Atlanta and in Chicago. Tru Kids, which is managing those brands now on behalf of the toy retailer's lenders, has been trying to stage a comeback that reimagines how retailers might best take advantage of the Toys R Us legacy.
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Skip Navigation. Markets Pre-Markets U. Key Points. The deal will allow the Toys R Us brand to once again have an online presence, post bankruptcy, as it simultaneously begins to open stores in the U. And it could be a huge boost to Target's already-strong toy business ahead of this holiday season. You'll be able to shop at Toys R Us online again — thanks to a little help from Target.
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On Amazon, a shopper is only one of thousands of visitors online at the website at any time. Reach out to your customers with a personal touch. You may want to start a loyalty program, offer birthday coupons, or a VIP customer night.
Let your customers know you appreciate their business, and you want them to patronize your store for years to come. This may also be a great time to use user-generated content for social media content, such as how online clothing subscription service Stitch Fix regularly encourages customers to take pictures of their received clothing. Each poster is entered into a drawing to win a gift card to the service.
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Customers can be your biggest asset in marketing your company and getting personal also show how you value them. One of the downfalls of Toys R Us was their lack of original or special products , which is a retail management lesson for retailers. Amazon wants to sell products at a cut-price to consumers, and it can be hard to compete.
Instead, retailers should focus on curating items, helping people discover new products and making the shopping experience manageable. Customers need a reason to visit your store in particular, and your inventory should offer them something unique. Work with vendors to offer exclusive products or reach out to local artisans for creations that are one-of-a-kind. Your store could be the only place a consumer can get a certain designer, artist or product, which gives customers a reason to visit.
Focus on offering customer service with a personal touch and that will get your customers talking or recommending you to friends. Your customers want the easiest way possible to shop, and you should always be looking for new ways to improve the process. Is there a way you can speed up checkout? Examine the current checkout process and find out how you can make it even easier to shop in your store. Technology can also help you target customers who may have a coupon or have made a purchase in the last month at your store. You may want to send them relevant marketing to drive their attention back to your store with a text message or email.
For example, if your customer bought a handbag, advertise a matching wallet at a discount. You may even want to consider using a mobile coupon sent to customers within a certain radius of your store to entice them to come in and browse. Erply includes multiple features for improving customer experience with integrated payments, loyalty programs, and more.
Get Ready to Shop These Fun New Toys“R”Us Experiences, Powered by Target
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